A New York Times Bestseller and instant classic illuminating how we can change our lives by changing our habits. Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains—cue, routine, reward—we can change them, giving us the power to take control over our lives. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die; classrooms in which students learn to boost their willpower; and boardrooms where executives dream up products that tug on our deepest habitual urges. Full of compelling narratives that will appeal to fans of Michael Lewis, Jonah Lehrer, and Chip and Dan Heath, The Power of Habit contains an exhilarating argument: our most basic actions are not the product of well-considered decision making, but of habits we often do not realize exist. By harnessing this new science, we can transform our lives.